“Before the web, organizations had only two significant options for attracting attention: Buy expensive advertising or get third-party ink from the media. But the web has changed the rules. The web is not TV. Organizations that understand the New Rules of Marketing and PR develop relationships directly with consumers like you and me.” David Meerman Scott, The New Rules of Marketing and PR Sixth Edition 2017
Most people who study Repatterning have a vision for a full time thriving practice doing this work. When you are studying RR you can’t help but think – ‘everyone has to have this… and certainly want sessions’…”it will sell itself’. However, most of us are stopped in our tracks at the daunting task of advertising or building a practice. Generally, healers dislike selling, and get over-whelmed with the options out when doing a google search. It is true, marketing has changed for everyone in the world and there are many things you can do. Here is how RPA can support you in selling your services without selling – instead build a relationship with a potential audience.
1. Learn how to tell your stories, share your expertise and let your potential audience know – that you know how to help solve their problems with repatterning. Publish your articles at the RPA Journal. More is arriving about that soon. A new journal committee has formed and are working on ideas for how to support you in this endeavor. Visit our Journal online today to get acquainted. We’ll be in touch soon for ways you can contribute an article or create your own authors page at www.RPAJournal.wordpress.com
2. Provide the public with an opportunity to experience sessions with you, so they get a sense of what is involved. Volunteer to do sessions at www.WorldPeaceHologram.com and start attracting your potential audience. The sessions you provide are free, but provide the public with an idea of the possibilities for deeper information for their own personal session with you. Also the joy of Repatterning for peace is most uplifting!!! Get started as a volunteer and download the instructions from our store (login first).
3. Share information on your social media network that lets your potential audience know about services, articles and other resources that they may find helpful – not just yours! You will soon become the expert in your sphere and a ‘go to’ person for help. The marketing adage here is ‘sharing is caring’.
It’s a two way street! When you publish as an author at the RPA Journal or host a session at WORLD PEACE HOLOGRAM – RPA posts these to our Facebook page and Twitter account, they go out in round-up emails to a subscribers list and will be marketed on the home page of our new website!!!!!!!
Most marketing courses will tell you that services like ours require information based ‘advertising’ or content strategies. As you begin writing articles that are published by a 3rd party (RPA) or offer sessions as part of a bigger program (WPH) your web presence will build with greater credibility, as you are part of the group. People will then naturally find you through key words, word of mouth and your own published online content.
For myself, many new clients tell me that they feel they already ‘know me’ because they have watched my videos made as long as 10 years ago … still online!
Does this whole topic make you nervous? Don’t worry, we have you covered with the new Embrace Success Repatterning launching at our Professional Goals Day Repatterning Event September 30th. Stay tuned!
Start thinking about your first World Peace Hologram session or an article you would like to write. Take some baby steps and move forward toward success!
Together we are so much more!